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MKT 421 Week 1 - Defining Marketing Paper


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What's inside the MKT 421 Week 1 Study Guide?

  • Week 1 Essay on Defining Marketing
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Assignment Instructions

Write a 700- to 1,050-word paper in which you define marketing.

  • Include your personal definition of marketing and definitions from two different sources.
  • Explain the importance of marketing in organizational success, based on these definitions.
  • Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.

Preview of MKT 421 Week 1 Essay

Marketing is a vastly complex topic that involves the communication between buyers and seller. Every product marketer must find a unique niche in which their products can be sold to consumers. There are many tactics involved in marketing, which include advertising, direct selling, product design, and more. Modern technology has made the practice of marketing ever more prevalent in our everyday lives. The following paper will discuss the many areas that marketing encompasses and how this relates to contemporary business practices. It will also provide real-life examples of how marketing contributes to successful operations. + 750 more words on full essay

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