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MKT 421 Week 2 Individual - Personal Brand Paper


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MKT 421 - Personal Branding Paper

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Assignment Instructions

Write a 750- to 1000-word paper that does the following:

  • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch
  • Identifies 3 to 4 companies you want to work for, and an explanation as to why
  • Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

Preview of MKT 421 Week 2 Essay

My career spans nearly two decades in sales and marketing, with experience in many different industries. I started as a sales represented for an online auto parts store conducting sales over the phone. After 3 years in this position, I moved into an outside sales position with a farm equipment company. This position taught me how to connect with clients in a face to face setting and meet the demands of professional businesspeople. Most importantly, I learned how to negotiate deals that are mutually beneficial for both parties. Creating value for clients is the ultimate goal of a salesman and a middleman who can work with both sides equally can only do this. My experience closing deals with thousands of satisfied clients over the years have given me the confidence to facilitate critical business transactions.

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