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MKT 421 Week 2 - Marketing Mix Paper


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What's inside the MKT 421 Week 2 Study Guide?

  • Week 2 Essay on The Marketing Mix 
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Assignment Instructions

Write a 1,050+ word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following: 
  • Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix is affected by the development of the organization’s marketing strategy and tactics.
  • Describe how each element is implemented.
  • Identify your selected organization and its industry.

Preview of MKT 421 Week 2 Essay

Tapping into a highly-targeted customer base requires a robust marketing strategy that examines a product from all angles. The marketing mix is a collection of four fundamental components, which includes product, place, price, and promotion.  Successful businesses and marketers must consider each of these four factors when developing a marketing plan for a product or service. In our course textbook, Kerin states, "Components of each marketing mix element are combined to provide a cohesive marketing program” (Kerin 2009).  The following essay will closely analyze four Ps of marketing and describe how they can impact a company’s strategy and tactics. As an example, The Coca-Cola Company will be used to demonstrate how exceptional marketing practices can produce real world results... + 1200 more words on the full essay. 

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