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MKT 421 Week 4 Individual - Blue Ocean Strategy Paper

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Description

MKT 421 - Blue Ocean Paper

  • Week 4 Essay on Blue Ocean Strategy
  • All References Cited
  • Perfect APA Formatting in .docx file
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Assignment Instructions

Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

  • A description of blue ocean strategy and its importance
  • A product or service that might be considered a blue ocean move and why
  • An alternative red ocean move for the same product or service along with the pros and cons of that strategy

    Preview of MKT 421 Week 4 Essay

    The blue ocean strategy in marketing is a unique approach to building a customer base. Rather than try to compete in a crowded marketplace with existing companies, a blue ocean strategy looks to build an entirely new market segment that has not other existing firms. With the rapid growth of technology and globalization, the importance of a blue ocean strategy has grown in recent years. The following essay will analyze the blue ocean strategy and offer suggestions on how it can be employed in the modern business environment. 

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