What's inside the MKT 421 Week 4 Presentation?
- Week 4 Presentation on Perceptual Maps in Marketing Simulation
- 3 Different Perceptual Maps! (Trucks, Restaurants, and Beer)
- 12 Slide PowerPoint Presentation
- All References Cited
- 100% Money Back Guarantee
Review "perceptual mapping" located on the Week 2 ERR page.
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.
Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.
Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.
Preview of MKT 421 Week 4 Presentation
See product photos for preview.